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Welcome to Söner Watches, the home of truly unique and stylish timepieces.

At a time when the majority of watches available in the market conform to a round or roundish design, we are proud to present a game-changing alternative. Our offering stands out with its distinctive, non-traditional square design and sets itself apart with a bold, 98% deviation from the norm.

We invite you to explore our collection and find the perfect square watch that reflects your personal style. Join us in defying the norm and make a statement with your Söner watch.


Characteristics of our watches

At SÖNER, we believe a true go-to watch must have more than just a unique design and a radiant dial.

We will never compromise on versatility, comfort, durability and quality.


Your watch should always exude style, no matter the setting. At SÖNER, our versatile watches boast a sleek design that looks great with both formalwear and swimwear. Our quick-release straps offer added versatility and our timepieces are water-resistant between 5 to 10 atm, making them suitable for daily wear.


At SÖNER, we understand the importance of finding the right size and fit for a watch. Too big and bulky, or too delicate and dainty, can detract from its overall appeal. Our timepieces are expertly crafted with a balanced size, adjustable straps, and an arched back case for comfort and a flawless fit under any cuff.


A go-to watch must be durable to withstand daily wear and tear. At SÖNER, we use premium stainless steel (surgical steel) and scratch-resistant sapphire glass for optimal durability. Our commitment to quality and customer satisfaction is backed by our money-back guarantee.

Swedish Quality:

Inspired by the Swedish tradition of design and quality, SÖNER was born on the Swedish west coast. Sweden's reputation for excellence, seen in brands like IKEA, Spotify, Minecraft, Volvo, and H&M, informs our approach to producing exceptional watches.

Inspired by the past, designed for the future

SÖNER was founded by Freddie Palmgren with a vision to truly expand the Art Deco style in to the watch industry. Originating in France during World War I, Art Deco is a celebration of modernism and elegance characterized by geometric designs, rectangular shapes, and a sleek sophistication. A century later, its popularity continues to grow, making SÖNER the perfect embodiment of this timeless style.

Geometric designs, which were the hallmark of the Art Deco era, lend themselves really well to watchmaking. The major characteristics of the Art Deco style include:

  • Heavy geometric influences
  • Rectangular shapes
  • Straight lines
  • Vibrant colors
  • Streamlined and sleek forms
  • Stepped forms

Art deco inspired watches from SÖNER

Our watches are a masterful fusion of historical and contemporary watchmaking.

Our timepieces are inspired by the iconic art deco skyscrapers of New York City, the Empire State Building and the Chrysler Building. Experience the stepped form of the Empire State and the sunburst roof and panels of the Chrysler, brought together in perfect harmony by SÖNER.


It is said that Walter Chrysler and John Jakob Raskob engaged in a competition to see who could build the tallest skyscraper, and while the Empire State Building emerged victorious in 1931, but with SÖNER watches, you'll always have the best of both iconic buildings on your wrist.

The name SÖNER

SÖNER, meaning "sons" in Swedish, was founded by Freddie Palmgren in response to the monotony of round-shaped watches.

The brand symbolizes the strong bond between Freddie and his sons, William and Widar, showcased through the intertwined S and W in the logo and the three dots representing Freddie and his sons. SÖNER embodies family heritage and the concept of a timepiece to be treasured for generations.  

SÖNER - square watches online