SÖNER takes pride in being a highly customer-focused brand with genuine care for our customers, therefore being one of the most customer-focused watch brands in the world is an obvious part of our vision.

Do you have questions, thoughts or suggestions? Get in touch!
We guarantee a response within two business days.

E-mail:  info@sonerbysweden.com

Phone: +46 31 25 07 07

Sincerely
The team behind SÖNER

Brand Archetype - Just like a person, a brand has a unique personality

Humans are built for connection. We tend to personify things, including brands. We give them meaning and form relationships with them based on how they interact with us and the world, what they stand for, and how they make us feel.

However people connect to your brand and whatever meaning they assign to it is due to its personality. Brand personalities can be classified as archetypes. There are 12 master archetypes and they are useful for more than just labeling. They are also a great way for companies to ‘manage meaning’ in a structured way.

Meat The Brand Archetype Of SÖNER