Few things say as much about a person as his watch.  Some people just wear their watches to tell the time. For them, a simple wristwatch for less than twenty dollars is the right choice. But for the rest of us, a watch means so much more. For us, the jewelry on our wrist is a mirror of our taste, our personality, and our preferences. Wearing a SÖNER says that time is important and that I choose my timepiece with care.

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We first launched the brand a couple of years ago, offering only quartz watches. Since then, we have matured as a company and watch brand. we have listened to feedback from the watch community, we now know, more than ever, what we want to offer. We want to offer the Momentum, a modern and minimalistic designed, and affordable automatic watch that combines originality with high quality.

The name SÖNER

SÖNER was founded by Freddie Palmgren to challenge the status quo of round-dial watches and bring something that’s both original and truly timeless. Created as a tribute to his sons William and Widar, the brand captures the father-son bond which was first represented by the introduction of the LEGACY collection and showcased through its distinct logo featuring the initials SW and three dots which represent the founder and his two sons. SÖNER means sons in Swedish and reflects the founders strong belief in the importance of family and the idea of a watch that can be passed on to future generations. 

Through high-quality timepieces that stand the test of time, SÖNER aims to create timepieces that can be passed on through generations - an idea that’s printed on the box of each watch - “A man's legacy is the stories he leaves behind…”

Our Inspiration

The carefully designed timepieces capture the essence of the 1920s art deco movement, inspired by the square and rectangular shapes that dominate architecture and contemporary design even today. From rectangular windows to screens, phones to doorways, each SÖNER watch is aesthetically inspired by the symmetry of quadrilaterals.

Inspired by the iconic JLC Reverso and Cartier Tank, our timepieces blend the best of art deco and modern watchmaking to create something that is truly unique. The thick stainless-steel case with its beefed-up lugs pushes through the dominance of round shapes and challenges the world of fashion to embrace the square again.

Reinforced with a anti-reflective sapphire glass and powered by a reliable automatic movement and available in vibrant colors, SÖNER watches are statement pieces that leave a mark wherever you go. The minimalist designs add the perfect amount of balance to your outfits and give it that sophisticated art deco charm.

Quality Without Breaking The Bank

Few watches in the same segment have such a unique design and high quality while being affordable at a moderate price.

The case of a SÖNER is cast from a high-quality (316L) solid piece of stainless steel. It sits comfortably around the wrist with its arched back and easily disappears under the cuff. The watch closes tightly down to 100 meters pressure (10ATM), so you can easily take a swim with your SÖNER. The luminous (C3) hands and dial are protected by the super hard, anti-reflective (2 layer, inside), and scratch-resistant sapphire crystal, one of the world’s hardest materials that can only be scratched with a diamond or another sapphire. Below the dial sits the high-performance Japanese automatic movement Miyota cal. 9039 from the famous Citizen Miyota, which guarantees many carefree years of accurate time. As the finishing touch, we have fitted the watch with a custom made crown with our logo embossed on its top.

Swedish quality 

Born on the Swedish west coast, our watches follow the Swedish tradition of design and quality, the same fantastic quality that has made Sweden known all over the world. Let the Swedish reputation for quality and exquisite design speak for itself. Our automatic watches, with their elegant and radiant dials, are guaranteed to impress. Every watch tells a story and brings your outfit to life, showcasing true originality and a refined sense of style.

Miyota cal. 9039 the perfect choice

After endless discussions, we finally found what we feel completes the Momentum. In the Miyota 9039, we found the ultimate combination of a modern, thin, reliable, high-beating, and well-known movement that we were looking for. The Japanese Citizen Miyota caliber 9039 is a 24-jewel automatic movement that was introduced to the market in 2018. As a member of the 9000 family of movements, this caliber is part of Miyota's Premium automatic line.

Our watch bracelet/straps

Give your watch an elegant new upgrade with our delightful collection of watch straps. Available in genuine leather and stainless steel Milanese variants, our collection of straps offer you plenty of colors, patterns, and finishes to choose from.

Leather Variant: Custom made using genuine calf leather and comes with alligator and plain finishes and 6 charming variations. It also features soft leather padding for a comfortable wearing experience. With dimensions of 13 * 9 * 22 * 4mm and a fashionably functional spring-loaded butterfly clasp, our leather straps add a touch of old-school sophistication to your outfits.

Stainless Steel Variant: This bracelet comes in a classic Milanese mesh design and is available in steel and gold variants. At 12 * 10 * 22 * ​​2mm, this bracelet can be easily adjusted to fit all wrist sizes for a tasteful touch to your suits, tuxedos, and business wear.

Design: Our leather straps come with the SÖNER's logo engraved on the butterfly buckle and strap, while the stainless steel variant is marked on the upper part of the buckle. Equipped with a quick-release system, changing and replacing straps will be quick and effortless.

Customer Reviews

The response from buyers of our original quartz collection has been remarkable. Here you can read a few quotes from our amazing customers. Since the base and the quality of the Momentum is the same as our quartz collection, we are confident that this trend will continue.

“A watch that is stylish, classic in art deco style. Powerful in design and gives a masculine expression with its design!”

"Very fond of the style language this watch delivers. Bought one and immediately ordered another after delivery. Ooze quality and and sense of style as soon as it embraces your wrist. Buy one and you will immediately signal a feeling of trendiness. Love this watch!"

"Quality, keeps what they promise."

"A stylish watch that is of high quality. The best thing is that it is available in so many variants such as colors on the dial and brushed or polished case. Scratch-resistant sapphire crystal is a plus. I would like to see an upgrade to automatic movement."

“Stylish watch! Thanks for a great watch! As nice as it can be! More than happy!”

“Rectangular niche! Interesting, affordable watches that dare to challenge with both quality and a little out of the box thinking!”

“WOW!! Clearly above my expectations. Have now worn the watch for a couple of days and it is CLEARLY above my expectations. I Like it very much. Will not be surprised if it will be my favorite. I absolutely did not expect this. WOW!”

“Class! So incredibly happy with my watch. Both stylish for everyday life and for more festive occasions. Thinking of buying another - but in a different color. Highly recommended to all watch lovers!”

“Great watch for the money. The watch is not only crazy good looking, you get a very high quality watch for the price. Thinking of sapphire crystal, luminous hands and can withstand swimming. Very unusual for this price range!”

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Our Mission & Vision

The SÖNER watch brand was founded with a crystal clear vision. To offer a minimalistic, high-quality, rectangular watches without breaking the bank. One of our core values, Style Is Personal, is based on our belief that we all have a personal taste and style, and your watch is an essential part of it. Our goal is to give as many people as possible the opportunity to own a stylish, high-quality, and rectangular watch from SÖNER. And at the same time genuinely care for our customers and supporters.

Contribute as a backer and supporter

Going from quartz watches to mechanical ones requires a substantial investment. That's where you guys come in. So please, join our community and support us on our journey both as a backer and a supporter.

Throughout the campaign, we will engage in a dialogue with our communities to finally arrive at the best combination of function, design, and price. The specification you see here at the moment is the one that illustrates our minimum specification, we strive for top quality and are working to improve specifications where possible. The final version will thus never consist of an inferior specification. As the process progresses, we will constantly update the specification. Follow the campaign carefully because we will communicate all improvements here on Kickstarter.

We have the design, the components, the suppliers, the organization, and logistics in place and ready to go. But! we don't have the funds to take our brand to this next level.

As our goal is to be one of the most personal and customer-engaged watch brands in the world, we invite you all, our backers, customers, and supporters, to really join our community and be a part of the development of our watches. Feel free to ask any questions, and please go nuts with your ideas and feedback on how we can refine and develop our watches for the future.

The SÖNER Guarantee

Our highest priority is customer satisfaction.  If, for any reason, you are not satisfied with your watch, please return it! Our driving force is to offer square watches for everyday life and festivities, not for your watch to end up in a drawer collecting dust.  So please, get in touch with us as soon as you have any doubts regarding your SÖNER, and we promise you that we will do everything we can to help you.  We do not exist without our backers and customers. It's that simple. Your opinion is truly important to us!

You can always reach us at: info@sonerbysweden.com

Acknowledgement

We would like to take this opportunity to thank all of you who have contributed both with inspiration and knowledge to the work of developing the Momentum.

We would like to extend an extra big thanks to all the contributors from the Facebook groups: Microbrand Watches and League of Watch Microbrands, and the forum Watchuseek.

OUR REWARDS

You will be able to choose from 7 different MOMENTUM watches and 8 different straps to choose from.

1. Choose watch

2. Choose strap

Note! The butterfly deployment clasp will have the same finish as the watch case. Example: Brushed steel case ➡ brushed steel butterfly deployment clasp.

 

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